Understand the negotiation strategies and skills necessary for success.
ARE GOOD NEGOTIATORS BORN OR MADE?
Golden Rules of Negotiation:
- Never Sell, Build Trust;
- Come from a Position of Strength;
- Information Is Power—So Get It;
- Maximize Your Leverage;
- Design an Offer-Concession Strategy;
- Listen More, Talk Less;
- Control the Agenda;
- Know When to Walk Away.
- Avoid the Quick Deal.
Key Takeaway:
Negotiation is cooperation not competition!
“Successful negotiation is not about getting to ‘yes’; it’s about mastering ‘no’ and understanding what the path to an agreement is”.
– Christopher Voss